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Webinar

Build vs. Buy in the Age of AI

Topic: Digital Transformation

AI has fundamentally changed how software gets started. Almost any technically curious team can now build a working prototype in a matter of hours. But the bar for production hasn’t moved. The question is no longer “Can we build it?”, it’s “Can we run it, reliably, securely, and at scale?”

In this webinar, you’ll learn:

  • Why the first 80% of an AI project is the easy part — and what the remaining 20% actually requires to move from prototype to production
  • The true total cost of ownership of an internal AI build, including the hidden costs most teams underestimate
  • The structural risks of AI-generated code: security vulnerabilities, technical debt, and the 18-month wall
  • Why data and governance — not code — are the real barriers to scaling industrial AI
  • How “building” doesn’t eliminate vendor lock-in — it just shifts the dependency somewhere less visible
  • The decision framework leading manufacturers use to evaluate build vs. buy at the executive level

Meet our Speakers

Photo of James Gardner - Director Of Global Pre-Sales

James Gardner
Director Of Global Pre-Sales

James Gardner is a manufacturing technology leader with global experience across 100+ plants. He’s passionate about bridging digital strategy with frontline execution to drive scalable, data-driven improvement.

Photo of Greg Breidenbach - AI Transformation Lead & Product Manager

Greg Breidenbach
AI Transformation Lead & Product Manager

Brings over a decade of experience driving digital transformation across manufacturing, telecommunications, and financial services. At Poka, he leads AI product strategy, developing practical, factory-ready AI solutions that improve knowledge access, training, and frontline decision-making. His core strengths include AI/LLM implementation, product strategy, solution architecture, and cross-functional leadership in B2B SaaS environments.